2014/11/11 Leave a comment
Continued Education in North America is a lucrative business for universities, colleges and private institutions alike. Being a Digital Marketing professional it has been very difficult to find appropriate evening classes in a field that changes every week when traditional education needs 2-3 semesters to adapt a new course and find the right teacher to deliver the message. I have met professionals that do this part time and excel at doing so. Others tell me save your money and participate in social media groups about the topic. At best you can benefit from a certification that is supported and sometimes sponsored by your employer. All of the above is never going to cost you a fortune in money; more so in precious time.
So when my colleague who knows everything about Communication and how to participate in a webinar said there was a course about Effective Public Speaking available at McGill Continued Education I immediately grabbed my mobile phone to surf the page. Flash animation didn’t work on Android so I had to get back on a Windows laptop to see the great video. After listening to Monica Carbonneau there was no way I would miss this class next winter for a symbolic investment of $20 per hour. It still baffles me how fine universities like McGill can hire Class AAA teachers for that fee. My kids piano lessons cost more for crying out loud!
So off I go with the online application form that became a print out of four pages one had to fill out manually and then go home to scan it on a printer before emailing the entire information back to the email provided on the registration webpage. All in all 48 hours to actually get it done. Kind of done.
Because suddenly I get the email confirmation that my registration worked and because I took a course back in September 2000 my McGill student ID was still valid. WOW – they kept it on file for 14 years and now asked me to log in. Back to that folder with the paper I kept for a decade and some to find the McGill Student ID. Well, then you log in and get the security question “What was your fathers birth date?” I knew it of course and typed in all possible ways until it was obvious that Minerva wouldn’t let me log in. So I click “Forgot password” and get the confirmation that an email with the password reset was sent to my 14 year old McGill student email address which of course I was unable to remember the password for neither. Now it was getting rather annoying with this “old school” way of going in loops and I picked up the phone selecting the “French” support since that always works faster in an English speaking institution. Nevertheless I was immediately served in perfect English to reset the password in less than one minute. Bingo – that was easy! I had completed the online onboarding one week later. I can’t imagine how a student from New Delhi, Shanghai or London would have worked this one out, but they pay higher tuition fees and must have more patience to onboard than a marketing professional being used to do everything on his smartphone within minutes.
So now you ask why I write all this stuff when the point was to take on further education, invest time in attending courses that will make you a better person and most of all collect these “stamps” that you can put in your LinkedIn profile. Right. Well, it’s so that you can comprehend what new employees coming out of these same universities feel about when “old school” doesn’t really fit with “new world” and you constantly have to revisit the customer journey like if it was your first day at work. It’s so that you go to these fine universities and help them get smarter about taking care of brilliant students. Because my kids will ask me to invest a fortune for their education once they get there and collect their stamps. If they don’t trust that this is the best place to learn they will go and look elsewhere.
Cost: Most courses are very reasonably priced and often the hourly rate is below $40 CAD which is 3 times less than what my Volvo mechanic charged to change winter tires.
Time to make decision and execute: 5 minutes it took to see Monica Carbonneau sell her course on the video and honestly how can one not listen to her value proposition!
Benefit: You get the student status with all the perks at McGill. Library, group of great students, down town location within walking distance to the office and most of all a stamp for your collection. If you are interested in knowing how the course went contact me late March 2015 for references.